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CRM Review and Best Practices

CRM Review and Best Practices

This course reviews the required CRM workflow and best practices for managing leads and opportunities in Odoo. Employees will learn how to document customer requirements, create quotations, schedule follow-ups, and maintain accurate CRM records to support sales, production planning, and forecasting.

Learning Objectives

By the end of this course, employees will be able to:

  •  Navigate the CRM sales pipeline
  • Create and manage leads and opportunities in order to be successful
  • Document customer requirements using the Chatter
  • Generate quotations from opportunities
  • Schedule follow-up activities according to company standards
  • Apply CRM data hygiene best practices
Private Course
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Responsible Dina Layish
Last Update 05/19/2026
Completion Time 1 hour 32 minutes
Members 1
  • Module 1: CRM Overview & Why It Matters
    2Lessons · 4 min
    • Welcome & Why CRM Matters
      New 10 xp
    • KEY TAKEAWAY: CRM is our single source of truth.
      New
  • Module 2: The RBTG Sales Pipeline in Odoo
    7Lessons · 15 min
    • Overview
      New
    • What is a Sales Pipeline?
      New
    • The RBTG Sales Pipeline
      New
    • Pipeline Stages Definitions
      New
    • Pipeline Stages Definitions - Quick Reference Guide
      New
    • Module 2 Quiz
      New 10 xp
    • KEY TAKEAWAY: Your pipeline must reflect the true, real-time status of every opportunity.
      New
  • Module 3: Logging New Inquiries
    3Lessons · 5 min
    • Overview
      New
    • How to Log a New Inquiry in Odoo CRM
      New 10 xp
    • KEY TAKEAWAY: Every opportunity starts with a properly logged inquiry.
      New
  • Module 4: Managing Opportunities
    4Lessons · 6 min
    • Overview
      New
    • What Does "Managing an Opportunity" Mean?
      New
    • What "Good" Looks Like
      New
    • KEY TAKEAWAY: An opportunity must always reflect the current reality of the customer and the job.
      New
  • Module 5: Documenting Customer Requirements (Chatter)
    6Lessons · 11 min
    • Overview
      New
    • What is Chatter?
      New
    • How to Use Chatter Effectively
      New
    • What "Good Documentation" Looks Like
      New
    • Module 5 Quiz
      New 10 xp
    • KEY TAKEAWAY: Chatter is the single source of truth for customer communication and requirements.
      New
  • Module 6: Activities & Follow-Ups
    6Lessons · 13 min
    • Overview
      New
    • What are Activities?
      New
    • How to Schedule an Activity
      New
    • What "Good" Looks Like
      New
    • Module 6 Quiz
      New 10 xp
    • KEY TAKEAWAY: Every opportunity should always have a next step scheduled.
      New
  • Module 7: Moving Opportunities Through the Pipeline
    6Lessons · 9 min
    • Overview
      New
    • What Does “Moving Through the Pipeline” Mean?
      New
    • Stage Movement Guidelines
      New
    • The Relationship Between Activities and Stages
      New
    • What “Good” Looks Like
      New
    • KEY TAKEAWAY: Module 7
      New
  • Module 8: Quotes & Sales Process Integration
    6Lessons · 12 min
    • Overview
      New
    • How CRM Connects to the Sales Process
      New
    • Creating the Quote
      New
    • From Quote to Approval
      New
    • What "Good" Looks Like
      New
    • KEY TAKEAWAY: Quotes must be accurate, connected to the opportunity, and followed up consistently.
      New
  • Module 9: CRM Data Quality & Best Practices
    8Lessons · 11 min
    • Overview
      New
    • Why Data Quality Matters
      New
    • Core Standard
      New
    • What Good Data Looks Like
      New
    • Best Practices for CRM Use
      New
    • Pipeline Hygiene
      New
    • Accountability
      New
    • KEY TAKEAWAY: Accurate, complete, and consistent data is essential to a reliable CRM.
      New
  • Module 10: Final Review & Certification
    5Lessons · 6 min
    • Overview
      New
    • The Complete CRM Workflow
      New
    • Core CRM Standards
      New
    • Expectations Going Forward
      New
    • Final Certification Quiz
      New 10 xp
  • Confirmation of Training
    1Lessons ·
    • Odoo CRM Training Completion & RBTG Expectations
      New